Sky News/Film Image Partner, Tomas Abad/Getty Images, Rumble
Communities shape our lives. Our interests. Our identities. Our actions. They are where we belong.
That made us curious. Why are some communities stronger than others? How does belonging happen? What role can brands play? And how might it all be measured?
Join us on our journey to define and create discipline around community marketing, and to understand who’s doing it best.
The brands doing community best
Belong Index 2020
Icons, consumer brands, social platforms and more—we ranked the community brands that dominated the year.
Discover the CQ
We created the Sid Lee Community Quotient (CQ) as the first metric to measure how well a brand attaches to pre-existing communities.
Behind The Belong Project
We went deep into discovering why belonging matters, what makes communities strong and how brands can best get involved for everyone’s benefit.